Katrine Rau on personalisation, speed and chatbots
We had a chat with Katrine Rau, Group Director at Fjord, by the poolside at SXSW.
| She summarizes what trends that will impact us going forward, personalisation being one of them, as chatbots and machine learning are technologies driving these possibilities. | 

 
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
     
    
    