Video is the greatest paradigm in digital, yet it is often immature in terms of marketing investment, strategy, and tooling for business. In this webinar series, the Video Accelerator team dives deep into practical frameworks and tools, from the Video Strategy Framework to Webinar Formats and the Video Budget Estimator, to help you move your company forward with video. Each 45-minute session includes a live Q&A.
Video is the greatest paradigm in digital - but it’s often immature in terms of marketing investment, strategy and tooling for business. Our Video Accelerator team is here to change that by helping companies move forward with video through practical frameworks and resources that can support your video maturity journey.
In this webinar series, the team will dive deep into one of our pioneering tools, such as the Video Strategy Framework, Webinar Formats, and the Video Budget Estimator, which can help you maximise the impact of your webinar and video investments, all webinar formats and how to use them best, and much more. In the 45-minute episode, you will have the chance to ask questions during a Q&A and hear from guests from video-first companies who are putting our tools into practice.
Episodes
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Wednesday April 15, 2026 - 01:00 PM ∙ 1hAccelerate! Episode 1: Video Strategy
In this first session, the *Video Accelerator* team will explore why video matters so much in marketing today and walk you through the * Video Strategy Framework*, a practical way to structure how yo...
Speaker
Dan Duffett
With 25+ years running accounts like HSBC, Rolex & Google for WPP/Dentsu, Dan now heads our Video Accelerator at TwentyThree, helping businesses to become fully video-enabled organizations.
