Take control of your video marketing funnel. On inbound, social media, search and beyond. With realtime audience conversion, integrated into your marketing stack.
Co-founder of SwapBots on what is the next big thing.
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Learn how the TwentyThree Webinars tool is built into our video marketing platform and can be used to generate leads, engage your audience, and educate your customers with webinars.
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Simon Banks, Video Strategist - Tallboy communications ltd, shares insides on how companies should start thinking video as a strategy, more than just a stand alone product. More importantly WHY it is important to have a strategy for your video to get the best traction possible.
Pleo is a company payment card solution that automates expense reports and simplifies company spending. To help scale up their customer onboarding processes, Pleo turns to video and webinars to educate their customers in a fast, personal and timely manner. "One of the things we loved about the TwentyThree webinar tool was that we could follow up and analyze what had happened during the webinar," said Björn Ingmansson, Customer Onboarding Manager at Pleo. "Now we can communicate with a lot of potential leads at the same time. It's proven - people are engaged in the videos. It just makes sense for me to work with video, to create that engagement because that engagement will finalise in business for us." By leveraging TwentyThree to run their videos and webinars, Pleo has achieved a play rate of 94% and a completion rate of 72% (average play-time percentage) on their videos across their website.
Inbound marketing is about attracting prospects to your business rather than going out to find those prospects. It's about creating relevant and lasting experiences that have a positive impact on people and your business. Hear from George B Thomas, Inbound Evangelist at Impulse Creative and Christoffer Larsen, VP of Marketing at TwentyThree share their tips, hacks, advice and best practices on how to leverage video [inbound] marketing tactics to help you drive real business results. Topics we'll cover include: - How to leverage video to lower the cost of customer acquisition - How to utilize video at scale - How video can help shorten the sales cycle - How to use video to increase customer retention Description: Traditionally, digital marketers have relied on SEO and social media to attract attention - and content marketing (blogs, guides, whitepapers etc.) to deliver value by addressing the problems and needs of their ideal customers. However, as marketers, we have to acknowledge the short attention span of many users in a crowded digital space. We have less time to wow, excite and incite action. This is particularly the case on social media, where the competition is getting fierce, costs are increasing and return is diminishing. How can we make ourselves seen and heard? How can we differentiate our brand? Sign up for our webinar today and learn how to leverage that: - 80% of people recall a video they viewed in the past 30 days (HubSpot). - 96% of people say they’ve watched an explainer video to learn more about a product or service (Wyzowl). - Video drives a 157% increase in organic traffic from SERPs (WordStream). - 79% of people say a brand’s video has convinced them to buy a piece of software or app (Wyzowl). About George B Thomas: George B. Thomas is an Inbound Marketing Marketer, Video Jedi and HubSpot Certified Trainer with more than 25 years of sales and marketing experience. He leads the Impulse Creative crew in HubSpot certifications with 19 including Inbound, Email, Contextual and Content Marketing. At Impulse Creative, George utilizes his love of teaching and learning to help companies find their way to growth via workshops, speaking engagements, business audits and the Wayfinding Growth Podcast. About Christoffer Larsen: Christoffer Larsen is the VP of Marketing at TwentyThree, The Video Marketing Platform. Previously, Chris worked in marketing leadership roles at Wunderman and Falcon.io in Copenhagen. With a focus of making a significant revenue impact at global B2B SaaS companies and top digital agencies, he has driven tangible growth through data-focused campaigns and channel optimization.
Jennifer Van Lent, Managing Director at Digital Doorway, shares the challenges faced when starting with video, using video across teams and tips on creating effective video content.
