Take control of your video marketing funnel. On inbound, social media, search and beyond. With realtime audience conversion, integrated into your marketing stack.
Co-founder of SwapBots on what is the next big thing.
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From marketing to product and custom success: Learn how Foleon uses TwentyThree to power their video efforts across the organization.
Only 33% of marketers have their video data integrated into their tech stack. With a majority of website data now coming from video, it's essential for any marketer to integrate their video data and learn how to properly analyze it. The success of video marketing is dependent on your ability to measure success in achieving your business goals. If you achieve your goal of getting one million video views, great! But what about the other insights that can be gained from analyzing video data, such as audience engagement and conversion attribution? Harnessing the true power of video data to make more informed business decisions takes a deeper understanding of video marketing. In this webinar we'll cover: - Video analytics fundamentals and how to go beyond vanity metrics - Examples of how video analytics have shaped decision-making and strategy - Best practices and real video analytics use-cases - How to utilize video data to power your marketing strategy and lead scoring About Steen Rasmussen Steen Rasmussen is an international speaker recognized as a leading authority on digital analytics. His work as a data-driven digital marketing evangelist has earned him 3 nominations as "World's Best Analytics Practitioner" by the Digital Analytics Association. Steen is also a co-founder of one of Europe's largest analytics and online marketing bureaus, IIH Nordic, and he is also responsible for driving the largest analytics event community in Denmark, Web Analytics Wednesday. About Christoffer Larsen Christoffer Larsen is the VP of Marketing at TwentyThree, The Video Marketing Platform. Previously, Chris worked in marketing leadership roles at Wunderman and Falcon.io in Copenhagen. With a focus of making a significant revenue impact at global B2B SaaS companies and top digital agencies, he has driven tangible growth through data-focused campaigns and channel optimization. About Christopher Kjærulff Christopher Kjærulff is a Digital Campaign Manager at the Danish high-end brand, Dynaudio, where he oversees social media, digital content, and campaigns. He’s the co-creator and host of Dynaudio’s successful Ask the Expert series, and host of Dynaudio Unheard - an ambitious project to help unheard musicians break through the sound barrier. Before joining Dynaudio, Christopher worked at Grundfos with focus on its global social media efforts. He holds a Master’s degree in Corporate Communication from Aarhus University.
Want to create a successful product video? Ari Plaut, Product Marketing Manager at HubSpot, shares his tips on what type of product videos create engagement, how to enable video data and why video data attribution is so vital.
How Microsoft cuts through the noise and generates leads with video? Hear from Geoffrey Colon, Head of Brand Studio at Microsoft Advertising as he shares tips for measuring video across the marketing funnel, starting video series and best practices in video production.
What KPIs are meaningful for marketers? Mathias Elsässer, Director of Data Driven Marketing at PwC, shares his top KPIs, tips to becoming more data driven, and how to find the right video formats.
