Webinar
Data Driven Webinars
Thursday November 06, 2025 03:45 PM Europe/Copenhagen
Join this session to hear how Global Head of Marketing Operations, Kelly, gained full visibility into webinar engagement and connected SYSPRO’s webinar and video data directly to their CRM. And made scalable, data-driven webinar programs for customers, partners, and regional markets.
Kelly Hatherell
Head of AI, Tools, Insights & Ops Marketing, SYSPRO
Kelly leads the charge in building scalable marketing programs that
bridge strategy, data, and technology. Kelly will be sharing her
experience in developing a consistent, global webinar program and how
integrating webinars into the martech stack can unlock deeper
visibility and measurable impact across the customer journey.
Amelia Holmsen
Head of Community Marketing, TwentyThree
Amelia has hosted multiple international video events that have
brought people together to drive the industry forward and challenge
the status quo.