How to Leverage Webinars for Lead Generation in a Niche Market

Wednesday February 26, 2020 03:00 AM Europe/Copenhagen

In this episode of Webinar Wednesdays you’ll learn how Templafy, one of the fastest growing B2B SaaS companies in the Nordics, is leveraging webinars as part of their core efforts and why they see webinars outperforming white papers.

We have teamed with Casper Rouchmann to talk all about:

  • How webinars compare to traditional whitepapers (incl. price per lead)
  • Why engagement is critical for a SaaS company
  • How to attract the right audience for your webinars
  • The challenge of creating webinars around a very niche topic 

So whether you are getting started with webinars or just want to optimise the experience for your audience - tune into this episode and learn everything there is to know about webinars!

Vilhelmiina Mähönen
Webinar Program Manager, TwentyThree
Leading the kick-off of the webinar program at TwentyThree - she has set out to change the global mindset surrounding the webinar landscape.
Casper Rouchmann
Head of Growth, Templafy
Templafy’s Head of Growth. He is a frequent guest speaker at tech conferences around the world, and a regular on podcasts and webinars talking all things growth-hacking related. Casper also heads all webinars at Templafy.

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