Internet Week Denmark 2016

Wednesday May 11, 2016 07:02 PM Aarhus, Denmark

A unique festival with the internet as the focal point. During the Internet Week Denmark five tracks are explored to demonstrate the influence the internet has on the business world and our everyday lives. The five tracks are: business, technology, marketing, creative and citizenship. Here you will find the most relevant talks from the conference.

Moments

...we have been in this business for decades. We all know ALL there is to know. Why do they all keep talking about DISRUPTION!?!

"Turn big data into commercial assets." Kristoffer Okkels, Business Development Director in Creuna

"Customer centric disruptors are the new norm. Look at Instacart." Kristoffer Okkels, Business Development Director in Creuna

"Use AI to digitise the decision-making" Kristoffer Okkels, Business Development Director in Creuna

"Context is important for most products." Kristoffer Okkels, Business Development Director in Creuna

"From pricing strategy and process optimisation to harnessing new platforms." Kristoffer Okkels, Business Development Director in Creuna: Intimacy beats exposure: How global brands turn big ideas into big value for individual customers.

"Technology empower customers and bring emerging expectations." Kristoffer Okkels, Business Development Director in Creuna

"How to take traditional journies into intelligent assistance of customer journies." Anders Sahl Hansen, Digital Strategy Adviser, Sputnik 5 by Innovation Lab Conversational Commerce

Rebuilding functionality- put all your app functions in a messenger.

Chatbox at the moment is cognitively at the same level as a 2 year old

Obviously there are some pitfalls.

There are 800 million people using Facebook Messenger

H&M has built a decision tree journey for communication with customers

This morning @creuna_dk is hosting the #IWDK event "Winning in the Age of the Customer", featuring a group of ambitious digital business professionals from large Danish companies.

Anders Sahl Hansen, Digital Strategy Adviser, Sputnik 5 by Innovation Lab Conversational Commerce: Promote loyalty by selling your products seamlessly to customers in their favourite chat application.

"Simultaneously build learn and adjust but mind people processes and systems are equally important." Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems

Vestas Customer experience design principle: Efficiency, Transparency, Convenience, Simplicity and Desirability

"85% would discard their loyal supplier for a vendor with a lower price." Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems

"Easy way to find and order the right parts for your turbine and access to the largest spare part catalogue in the world" Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems

"Build a best in industry eCommerce offering with a superior customer experience." Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems

"Who know's we could even sell some turbines online!" Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems

"For Vestas eCommerce is about leveraging their existing set up" Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems

Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems Expanding a global B2B business model with eCommerce

"Deliver products and packaging that address the consumers's pain points" Arun Prabhu, Global Category Director & Oliver Repenning, Senior Manager, Digital Development & Innovation, Arla

"Engage with lead users to uncover areas of frustration" Arun Prabhu, Global Category Director & Oliver Repenning, Senior Manager, Digital Development & Innovation, Arla

Follow your consumer to understand her challenges and motivations.

Thank you for joining! We start tomorrow at 10:15

Artificial intelligence at dokk1 have some awesome points. The famous blog post he mentioned a few time is here: kortlink.dk/m798 #iwdk

Stuart Armstrong from Future of Humanity Institute up next.

Next up Henrik Føhns. He will share some valuable insights about Singularity University

Artificial Intelligence attracts some of the finest minds on Earth and some of the biggest business too - BBC Radio Sep 2015

''You don't call Ebay artificial intelligence''

Erik B. Jacobsen - founder of RelityCheckDenmark

Find out why artificial intelligence is important?

ARTIFICIAL INTELLIGENCE MEETING AARHUS 2016 up next!

We are back at 15:00! See you soon!

''Our experience is not the future but the great experience with customers'' - key take away from Cadesign Form

Next up: Sell apartments before they are constructed, Rune Lawetz Haaning from Cadesign Form

We are back! On stage now Jesper Bendix Sørensen from EvoKon

After last speaker Mr. Wienberg Mortensen we are going into longer break!

Next up Jacob Honore from Zaxis

Let's create a brighter future than the Matrix!

''VR would improve the sales processes. Interact with your potential consumers in a easier way!'' says Mads

2016-The year of Virtual Reality

''We are going in digital direction, but hopefully not as dark as the Matrix scenes''

Next up is Mads Troelsgaard, Business Development Manager from Unity Studios

Good morning! A great start today at #IWDK with Stephen Willacy

Next live stream up tomorrow at 9:00

That's a wrap. Thank you and enjoy this week.

Host Brian Woodward @woodwarddk doing a great job on the stage.

''Giving work is more powerful than giving food and shelter'' says Leila Janah

Leila Janah: ''Poverty can be fought, just give them work''

Leila Janah, founder of Sama Group

#IWDK #Salling director opening speech

''The new trends comes from the users - not the suppliers'' says Jakob Høj Biegel

Jakob Høy Biegel from Skatepro