Martijn Scheijbeler from The Next Web talks about video
Martijn talks about tech innovation and the start-up scene. Next Web runs nextweb.com which is a tech blog with more than 7 million unique users on a monthly basis. His talk at the Savage Marketing event will be about what trends they see on the innovation side. These trends such as 3D printing and VR are interesting for marketeers. Marketeers should embrace this innovation and integrate the trends to develop their content creation.
Content production and analytics are two key areas that are evolving. Video production is evolving with VR and the desire to better understand your audience fuels the need to become more data driven in their marketing.
Trends within the video marketing space are VR and video blogging. Video makes is easier to connect with your audience in a much more personal way.