The Power of Storytelling in Webinars: Bigger Audience, Better Engagement, More Action

Videos that use storytelling are no doubt more engaging than those that don’t. But what is the role of storytelling in webinars? 

Jon Mowat - Author and Managing Director of leading video marketing agency Hurricane - is specialised in driving engagement and growth through content. He believes that storytelling and emotions are vital for a brand - yes, even in webinars.

Join us for this episode of Webinar Wednesdays to hear on how to connect with your webinar audiences at an emotional level. You will learn:

• What do we mean by emotional storytelling in webinars and why is it important
• How to use storytelling techniques to attract a bigger audience and engage your attendees
• 5 practical steps to implement story and emotions into your next webinar

So whether you are getting started with webinars or want to engage with your attendees in a meaningful way, tune into this live episode and learn everything from the expert!

What its Webinar Wednesdays?

We have set out to change the global mindset surrounding the webinar landscape. In the series 'Webinar Wednesdays' we'll share our journey of how we are creating a webinar program from start to end. We promise you full transparency and include both our success stories and failures along the way. Our aim is to inspire marketers to develop and create more engaging webinar programs and  formats. You’ll be hearing from world-class experts, people who have been paving the road of webinars as we see them today.

If there is a certain subject that you would like us to cover, please reach out!