TwentyThree Summit - Karsten Kjems, CEO Sonic Minds
Karsten Kjems, audio branding specialist, reveals how sound shapes emotion, clarity and brand identity in ways visuals alone never can. Drawing on his work crafting sonic identities for global brands, he shares why audio is “public architecture,” how meaningful sound design strengthens brand storytelling, and how companies can begin building a coherent audio strategy across platforms — even on a limited budget. He also reflects on AI-generated music, the future of sonic authenticity and why, in a digital world, people still listen for what feels human.
