Addressing the crisis in trust: Why PR is not the answer
The author, consultant and provocateur ROBERT PHILLIPS will present ideas and findings from his book ‘Trust Me. PR is Dead’.
The hosts will grill Robert Phillips with sharp questions before the participants will pose questions and problematize his conclusion that ‘PR is dead’. Is Robert Phillips right that PR has eroded trust and that the industry is no longer fit for purpose? Or is there hope for the PR-branch?