Evolution of Sports Marketing at Ajax AFC! - TwentyThree

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Tuesday June 07, 2016

Evolution of Sports Marketing at Ajax AFC!

Evolution of Sports Marketing at Ajax AFC! Fireside Chat with Edwin van der Sar - CMO Ajax AFC

"The former Manchester United shot stopper returned to his first club Ajax back in November 2012, joining the board as marketing director, and he admits the decision raised eyebrows at first.

The Dutchman told Marketing Week: “A lot of people asked me why I didn’t become a goalkeeping coach but where is the challenge in that?
Edwin van der Sar, CMO, AFC Ajax

“There isn’t one, I could do it way too easily. I wanted to stretch myself and learn something entirely new. I could have made lots of money being a club ambassador at United and getting jet legged while endorsing beer but I wanted to aim for something different.”

- Marketing Week

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