Evolving your Approach to SaaS Marketing - TwentyThree

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Tuesday June 07, 2016

Evolving your Approach to SaaS Marketing

Jim Szafranski, COO, Prezi

Jim brings a decade and a half of experience of successful SaaS marketing. He had the opportunity to lead Fiberlink’s product, marketing, and customer success platforms as well as help create an innovative, high-velocity sales operation that delivered nearly 20% monthly growth for 4 years prior to IBM acquiring Fiberlink in 2013. As an executive IBM, Jim led the scaling of Fiberlink’s SaaS customer acquisition platform globally and expanded mobile industry partnerships with Apple, Google, and Microsoft. Now at Prezi as COO, Jim’s role includes leading Marketing, Sales, Success, and Analytics.

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Jackelien Veldstra , Director Digital Transformation of...

Jackelien Veldstra is Director Digital Transformation for KPN BV in the Netherlands. She is guiding the digital & omnichannel activities within the company. Before KPN she gained a lot of experience within the financial industry working as Marketing Director for American Express. A real service player where customer obsessed employees, delivering each day outstanding customer experiences. Jackelien started her career within the dutch Postal & Logistics organisation working on new business initiatives. She is living with her husband and two sons in the Hague and is passionate about change, the possibilities of new technology and how people adopt and cope with transitions.

Janis Vanags, Vice President Corporate Communications at...

Janis Vanags has a proven track-record in international businesses, and within airBaltic he covers 30 markets or 60 destinations in Europe, Scandinavia, Russia, CIS and the Middle East. airBaltic’s continuous effort to differentiate have helped the carrier to achieve its high rank among TOP 10 airlines globally for innovation.

Martijn Scheijbeler from The Next Web talks about video

Martijn talks about tech innovation and the start-up scene. Next Web runs nextweb.com which is a tech blog with more than 7 million unique users on a monthly basis. His talk at the Savage Marketing event will be about what trends they see on the innovation side. These trends such as 3D printing and VR are interesting for marketeers. Marketeers should embrace this innovation and integrate the trends to develop their content creation. Content production and analytics are two key areas that are evolving. Video production is evolving with VR and the desire to better understand your audience fuels the need to become more data driven in their marketing. Trends within the video marketing space are VR and video blogging. Video makes is easier to connect with your audience in a much more personal way.

Constance Scholten CEO & Co-Founder of Camarilla

Constance Scholten is CEO & co-founder of Camarilla – a discreet photo messaging app to share your life with the fifteen people who matter to you most. Constance chose her love of the internet over her studies in law very early on. She became a partner at Van Beuningen & Partners at 23, after which she was Commercial Director at TravelBird. During this time, Camarilla was born, and Constance oversaw its evolution from idea to reality. Now, Camarilla is at the centre of everyone’s attention, with a growing and active global user base. More passionate than ever about her work, the present is bright, and the future is even brighter, she says.