MODERN MARKETING WITH INTERACTIVE CONTENT - part 1
Learn how modern marketers are using Interactive Content to engage their audience, unlock powerful insights about them and improve conversion with precise pitches.
Neha is the Product and Marketing Manager at Dot.vu – the Interactive Content Marketing Platform - where she is responsible for international marketing as well as the concept development for Dot’s many powerful Marketing Apps. She also works closely with Dot’s clients and conducts workshops about crafting content strategies and data-driven marketing. Neha has an MBA in Marketing and many years of experience in a variety of industries.
- What is Interactive Content Marketing and why are leading brands using it?
- The 3-step process for higher conversion
- Analyzing your data needs & how to capture it
- How to qualify, segment and deliver high-precision pitches
- Loads of examples and inspiration
We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment? Content Marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, habits, needs and challenges – and to translate that insight into razor-sharp pitches that convert like a machine.